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New York Editors Love Sewing! The press event held in conjunction with the announcement of the SVP Worldwide and Martha Stewart Living Omnimedia, Inc. agreement gave editors from leading women’s lifestyle publications a taste of sewing today! “Just as Martha demystified complex cooking recipes, fantasy gardens and the everyday tasks of laundering and housekeeping, she brings her team of experts, creative geniuses and professional artists to sewing. What a breath of fresh air.” Eileen Roche Editor Designs in Machine Embroidery magazine

	Spreading the joy of sewing is the idea behind the Swedish-styled Husqvarna Viking vignette.

	Amazing! With just a touch of a button on the Designer SE, editor’s stitched out digitized designs reminiscent of hand embroidery.

	Hand embroidered designs were transformed into red work thanks to Husqvarna Viking 4D software and the beautiful Designer SE.

	Editors left with gifts from Martha Stewart Living Omnimedia and SVP Worldwide.

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